Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
Validation is the final stage in golf ball product development, a demanding final examination that Titleist golf ball products must pass before we the new models are introduced to market. During...
The Distance a golf ball travels is broken into two parts, Carry Distance and Total Distance. Carry Distance is the distance the ball travels in the air. Total Distance is the distance that the golf...
Each Titleist golf ball model flies differently because each golf ball has its own unique optimized aerodynamic design. Get a closer look at how we deliver the best flight in the game with the new...
Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product Development Engineer. Throughout his career, Mike has focused the majority of his efforts on...
New Titleist AVX® golf balls are for golfers looking to level up their game with advanced technology that delivers low flight, low iron spin for longer distance, incredibly soft feel and now, even...
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude...
TrackMan® defines Angle of Attack as the vertical direction of the club head’s geometric center movement at...
The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer...
Angle of Descent is the angle, typically measured in degrees, at which the golf ball strikes the ground as it...
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