THE GAME AS WE SEE IT

TITLEIST RESPONSE TO USGA / R&A DISTANCE INSIGHTS

Golf’s governing bodies, the USGA and R&A, announced a joint initiative in 2018 – the Distance Insights Project - to analyse distance in golf and gather perspectives from the worldwide golf community. The USGA and R&A have issued several Notice & Comment and Areas of Interest seeking comment from industry stakeholders. The following compilation of Acushnet responses and presentations provides our perspective on the topic and attempts to reconcile facts and perceptions in this timeless debate.

Acushnet Response: Areas of Interest

1st September 2022

Your enjoyment of the game is at a crossroads. In this presentation, we address golf’s unprecedented growth and momentum, and how your game will be impacted by the updated Areas of Interest.

Acushnet Response: Areas of Interest

1st November 2021

As a concerned stakeholder, Acushnet Company submitted the following response to the Governing Bodies regarding their Research Topics – Areas of Interest that published on 1st February 2021.

Acushnet Response: Notice and Comment

2nd August 2021

Acushnet’s response to three Notice and Comment proposals, expressing how they would disrupt a healthy game by rolling back equipment performance and negatively impacting all levels of play.

Acushnet Response: Distance Insights Project Review

22nd April 2021

Acushnet reviewed the USGA and R&A's published Distance Insights Report, and concluded there was no foundation for the Governing Bodies to issue Notice and Comments or Areas of Interest.

A Perspective: Acushnet CEO David Maher

19th February 2020

In this essay, Acushnet Company CEO presents the company position that existing equipment regulations effectively govern the prospects of any significant increases in hitting distance by the game’s longest hitters.

TRADITION AND TECHNOLOGY

Tradition and technology is a subject that affects everyone who plays golf, and all of us who have a passion for the game. Read on for an overview of the delicate balance between the advancement of the game and its enduring origins.

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