Drag can be thought of as wind resistance. It is the force that air exerts on an object, directly opposite to the motion of the object, slowing it down.
Each Titleist golf ball model flies differently because each golf ball has its own unique optimized aerodynamic design. Get a closer look at how we deliver the best flight in the game with the new...
Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM and is measured about the golf ball's Axis of Rotation, regardless of the orientation of...
The Flight or Trajectory of a golf shot is the three-dimensional path taken by the golf ball from the moment it is struck by a golf club until it descends and makes contact with the ground. Key...
What if we told you that less than .002” could make a world of difference when it comes to the performance of a golf ball? You might be thinking to yourself that there’s no way that a couple of...
Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product Development Engineer. Throughout his career, Mike has focused the majority of his efforts on...
New Titleist AVX® golf balls are for golfers looking to level up their game with advanced technology that delivers low flight, low iron spin for longer distance, incredibly soft feel and now, even...
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude...
TrackMan® defines Angle of Attack as the vertical direction of the club head’s geometric center movement at...
Angle of Descent is the angle, typically measured in degrees, at which the golf ball strikes the ground as it...
In discussing golf ball flight and curve, the Axis of Rotation is the imaginary line running through the...
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